Reporting to the VP of Marketing, the Product Marketing Specialist is focused on driving business growth by increasing product awareness, executing go-to-market plans, and supporting the sales team with effective sales tools and messaging. This role will foster a deep understanding of our customers and users, write product messaging and copy, for marketing campaigns, websites, sales enablement materials, and other initiatives. Because First Resonance is a start-up, our employees wear a lot of hats so this role will be expected to help with other marketing initiatives outside of product marketing, including events and conferences and marketing automation.

Responsibilities

• Work with our Product team and VP of Marketing to develop product positioning, value propositions, and key product messaging that resonates with our target buyers and influencers.
• Define, write, and manage design of product-driven marketing and sales materials such as one sheets, pitch decks, competitive battlecards, web page content, blog posts, and white papers.
• Interview customers and write case studies, testimonials, videos, quotes, webinars, conference presentations, and more.
• Understand the competitive landscape and provide analysis on how products differentiate themselves within the marketplace.
• Manage social media channels, engage with followers, and post regularly.
• Manage our hosted events and industry conference schedule, including research and all associated planning and deliverables.
• Manage execution of marketing programs including but not limited to webinars, email communications, referral programs, cross-sell/upsell campaigns and nurture programs.
• Write and create emails in Hubspot, generate lists for sends, and handle light marketing automation tasks like building workflows and campaigns.

Qualifications

• Excellent written and verbal communication skills, with the ability to write clear and compelling marketing copy that presents complex ideas in an easy-to-understand way
• 2+ years product marketing experience in a B2B SaaS company or manufacturing company
• Manufacturing experience strongly valued
• Positive and resilient personality, able to respond to changing requirements and evolving business needs
• Enjoys fast-paced working environments, acts with urgency and is deadline-driven.
• Well-organized with ability to juggle multiple projects at the same time while maintaining rigorous attention to detail.
• Bachelor's degree or equivalent experience.
• MS Excel proficiency is required.

Compensation:

The expected salary range for this position is $125,000-$170,000.

The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits.

Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.

Benefits & Perks

• Health Insurance; medical, vision, dental, & life insurance
• Paid Parental Leave
• Employee Stock Option Plan
• Team outings, group lunches, an open office, happy hours
• Paid holidays, sick days
• Flexible Friday and PTO
• 401K

First Resonance is an equal opportunity employer dedicated to building an inclusive and diverse workforce.

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