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Field Marketing, Campaigns



Marketing & Communications
India · Remote
Posted on Thursday, January 25, 2024
About Us:
Airbase is the top-ranked modern spend management platform for businesses with 100-5,000 employees. It’s the best way to control spending, close the books faster, and manage financial risk. Airbase software offers modules for Guided Procurement, Accounts Payable Automation, Expense Management, and a flexible corporate card program on a single collaborative platform. It can be implemented in full or as individual modules. Airbase automates all spending workflows and guides the process for all purchases — procure, pay, close. It brings efficiency to complex business processes like multi-stakeholder compliance and accounting needs like multi-subsidiaries, amortizations, and purchase orders. Flexible intake and approval workflows ensure oversight across all stakeholders and spend compliance. Airbase integrates with your other business systems and seamlessly syncs to popular general ledgers. Employees and accounting teams love using Airbase.

About the Role:

As a Field Marketing Manager, Campaigns, you will play a central role in fostering collaboration between cross-functional teams to build and manage field marketing activities aimed at fueling pipeline growth through integrated cross-functional campaigns, focused outbound campaigns, and supporting events. The ideal candidate will have a robust background in marketing campaign management, proficiency in key marketing tools, and experience with ABM approaches.

This role is pivotal in managing various aspects of marketing campaigns, you’ll use a variety of tactics including, email, scripts, digital, live events, nurture emails, and programmatic advertising. You will work closely with multiple cross-functional partners within Marketing, Product Marketing, Sales, Sales Enablement, Content Marketing, Operations, and Analytics to identify audiences and opportunities, implement campaigns, measure impact, and share key takeaways.

What You’ll Do:

  • Drive the development and acceleration of pipeline, emphasizing net new account acquisition.
  • Drive alignment of messaging; help to ensure that the right content messaging is delivered to the right audience at the right time.
  • Manage marketing activities and campaigns to ensure projects are completed cross-functionally.
  • Maintain accurate budget, expense tracking, and forecasting to optimize resource allocation.
  • Initiate and manage nurture programs to accelerate prospects through the sales funnel.
  • Track and report on campaign costs, performance, and ROI.
  • Provide regular insights into campaign performance, enabling data-driven decision-making.

About You:

  • Proven experience in building and accelerating sales pipeline, focusing on net new account acquisition by focusing on target accounts.
  • Exceptional attention to detail in execution while maintaining a strategic mindset with excellent organizational and time management skills.
  • Clear and effective communication with critical thinking and creative problem-solving skills.

Preferred Technology Competencies:

  • Zoom and Google Suite (Especially Calendar, Drive, Docs, Sheets, and Slides), Asana, or experience with other project management software.
  • Experience with ABM tech stack (e.g. 6sense, Demandbase), HubSpot, Salesforce (SFDC basic navigation, with report creation being a plus).

We offer competitive cash compensation and equity packages, comprehensive benefit plans, parental leave, and generous time off for all of our full-time roles.